Attribution Health Check

Five questions about how you measure marketing. Answer them honestly and you'll get a Clarity Score — a quick read on whether your dashboards can actually support a budget decision, or whether they're just telling you a story.

1 When a sale happens, how does your reporting decide which marketing gets credit?

Last click only — whatever touch came right before the sale First and last touch All touchpoints, using a model we chose and wrote down I'm not sure how our reports assign credit

2 Have you changed attribution models in the last 12 months?

No — same model the whole time Yes, once Yes, more than once I don't know which model we use

3 Do your ad-platform numbers get reconciled against a single source of truth, like your own CRM or sales data?

Yes, regularly Occasionally No — we trust each platform's dashboard

4 In the last year, have you run a holdout or geo test to measure incrementality?

Yes, on our biggest channels Once, on one channel No

5 If someone asked "what would happen to revenue if we cut this channel?", could you answer with evidence?

Yes, for our major channels For some of them No — only guesses

Answer all five questions to see your score.

0/10

Clarity Score

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