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5 articles
A 10x return on ad spend sounds like your best channel. For retargeting, it's often just math: you're only shown to people who were already close to buying. Here's how to tell real lift from a favorable audience.
Branded search converts beautifully, costs almost nothing per click, and wins every attribution report. It might also be buying you clicks you'd get for free. Here's how to find out which.
Attribution tells you who touched a sale last. Incrementality tells you whether your marketing caused the sale at all. Here's the difference, and how to test for it without a data science team.
Organic growth feels great until it plateaus and that's when most owners realize they never built the baseline they now desperately need. Here's how to protect yourself before you're forced into it.
Every marketer wants to know which channel drove the sale. The honest answer is: you can't always know, and that's okay ... if you understand why.